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Posts published in “Archives: Structured data examples

Event

An event can be a variety of different things including a party, sporting event, or even something specific such as “The President’s Birthday.” Or if you are interested check out this example which comes straight…

News Article

This is another popular type of JSON-LD that has been shown to help get your page included in Google News. Updated April 2019: Google added some new “requirements” so we had to add the author…

Email Message

This is a lovely type of schema markup released a little while ago that may allow your email messages to stick out amongst the rest. Results If properly implemented, you can get a nice “go-to…

Concert

This code was taken directly from Google’s own documentation for event markup. It is titled “concert: simple version” and it is intended for concerts with 1 performer or band.

Concert: Multiple Performers

This code is taken directly from Google’s documentation for event markup. It was titled “event: classical music” but really is a good example of any concert with multiple performers or artists.

Venue

Another JSON-LD example taken directly from Google’s own webmaster documentation on structured data. This time intended for event organizers / webmasters wishing to markup their websites with “venue” data. Results Properly marking up your event…

Video

This one is pretty straightforward. It can yield a video snippet in the SERPs.   And another one with the author attributed:

Organization

The examples below includes sample data for an organization including phone, address, founders, and social profile links. For larger organizations with multiple points of contact, you may want to add markup for that as well.…

Local Business

Please keep in mind that there are dozens of different types of local businesses. You can keep it general by just defining your local business as “local business” or you can choose which type by…

Recipe

As with many schema types, there can be many variations of this type. You can learn more about this type straight from the horses mouth at Google’s documentation. We recently came across another example via…