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Posts published in “Archives: Structured data examples

Web Page

This type can get a bit tricky in the fact that every URL is essentially a “web page.” The cool thing about this type is that it (may) yield a site name within Google’s search…

Book

This works well for regular books as well as eBooks Results A search engine crawler will read the code. After a period of time, the search engine results page for users performing a “branded search”…

Blog Post

We need further clarification on this type. While it does validate in Google’s Structured Data Testing Tool, there is still a bit of confusion regarding the difference between a Blog, BlogPost and BlogPosting. April 2019…

Person

There are an infinite number of variations for the JSON-LD “Person” type so we did our best to include some of the more popular properties. Here is another JSON-LD example I found courtesy of Jay…

Job Posting

Utilizing this schema type using JSON-LD will almost guarantee you a rich job result. Rather than just reposting the same Job Posting JSON-LD every other site has as an example, I decided to find some…

Product

This was one of the first types of structured data that really popularized structured data within the search / SEO community. This is also the easiest way to enable “rich snippets” sometimes referred to as…

Review

As of January 2016, Google has added support for JSON-LD and reviews. This is a big day for JSON-LD in the fact that reviews are a really popular type in the webmaster community. The following…

Breadcrumb

(under construction) This is Google’s example: Here is schema.org’s example: